Wish to have a favorable influence on the community as an organisation? Learn why and how you should become more charitable.
It’s imperative for any successful company to be aware of the reasons to donate to charity and the encouraging effect they can have on the regions that they operate in. The organisation GoApe has a great understanding of the necessity of giving to others, by placing the emphasis on supporting charities which are relevant and important to them as a business. Whether it’s a charity which holds a similar vision to your company or one which may support your customers, it’s a good idea to find a charity which supports a cause which is important to you. Further to this, if a company is clear about their strong connection to a charity, employees will be more compelled to get involved. Due to this, being transparent about the thought process behind charity work to your workforce is important for galvanising assistance for the cause.
Even though there are numerous methods in which a company can give to charity, one of the most popular ones is donating grants to the local community. One example of a business doing this lately is Persimmon, who have pledged numerous grants to regional sporting communities for under 18’s. Offering money to regional charities comes across as more personal than choosing larger ones which you might not be as strongly connected with. As your staff members are likely to live in or near to the location you’re supporting, this is a fantastic incentive for staff if they know their employer is supporting a cause which has a direct relation to them. This is yet another amazing reason to donate, as it facilitates a great atmosphere within the company, giving employees a reason to feel connected to their employers’ charity work.
Individuals commonly associate raising money with charity work, but of course there are many other ways of giving to charities which don’t involve having to donate money directly. Raising awareness for particular causes can be just as, or even a lot more beneficial than simply donating money. If awareness is raised effectively, there’s a bigger opportunity of greater numbers of people supporting the cause as a knock-on effect from this. Increasing awareness for mental health and wellbeing is an approach which has been taken by Capita, who motivate their staff to talk about this topic and offer support where it's necessary. By starting a campaign to raise awareness for a worthy cause internally is a good way to begin, as this snowballs into more people discussing it outside of work in various sectors. If you understand that being charitable encompasses a lot more than paying huge amounts of money to charities, it opens the door to endless possibilities for your business to help publicize worthwhile causes.